The Origin Australian Diamonds might be world number one, but there’s one piece of silverware that has alluded them in the last four years… the Netball World Cup.
Ahead of the 2023 Netball World Cup in Cape Town later this month, the Diamonds and Netball Australia have launched a new campaign intended to challenge the notion that the Diamonds simply win everything.
This is a fresh opportunity for the Diamonds to re-write history and to show the world how hard they train. Nothing is a given. They don’t take anything for granted and nor should Australia.
This group is here to work.
Titled ‘Unfinished Business’ this Diamonds’ Netball World Cup campaign aims to challenge the assumption that the trophy will land in their lap.
Because they know that’s not the truth.
We want to showcase the raw emotion, dedication and power of the Diamonds group.
Every game, every goal, every sprint is unfinished until the Diamonds claim that trophy in Cape Town but they need the nation by their side, rallying them to finish what they started.
The campaign includes a hero video, voiced by the Diamonds’ athletes themselves and feature photography accompanied by the playing groups personal quotes or mantras. To add an even more of a personal touch, the Diamonds’ own handwriting will also feature on the creative.
The campaign will go live on Sunday July 16, the same day as the official Origin Australian Diamonds Send Off event.
The Diamonds remember the heartbreak of 2019, but they are ready to face the world again. Because they’ve got Unfinished Business.
Every Diamonds match of the 2023 World Cup will be available to watch FREE via Kayo Freebies. Click on the link for your pass.
